I’m very close to launching PupperPost — it’s days away! And while I’ve been gearing up to spread the word, I’ve been thinking hard about the messaging. What can I say about PupperPost to make it compelling?

Or in other words: What can I say about blogging to make it compelling?

I came to the conclusion that there are lots of different reasons to blog. Taken together, blogging looks surprisingly important, maybe more important than it’s ever been. Let’s dig in.

Do It For The Biz

Many people want to increase their profile. These days, business professionals (over)use LinkedIn, posting their dashed-off thoughts and essays to be consumed by their followers. The intent is pure: by publishing consistently and with credibility, people gain an audience. And an audience is a force-multiplier for future endeavours: your next job, or the chances for your next product to reach awareness.

But LinkedIn is a terrible place to put your most powerful writing. It’s not a blog, it’s an engagement engine. Your content flashes up in people’s feeds and emails for a moment, and then it’s gone. With your own blog, your content lives on its own domain, and every item has a permanent link, and is findable via search engines.

Write your stuff in your blog. Post links to it on LinkedIn.

Explore An Interest

Horticulture. Art history. Particle physics. Ironworking. Thai cooking. Whatever flips your switches, there’s no better way to express that interest than to write about it on your blog! It’s a way to talk about what you love, helping others discover what makes your interest so… interesting.

They say “sharing is caring” because spreading your interests actually improves other peoples’ lives! No matter how obscure or even how common your niche is, more sharing is more caring.

Write your interests in your blog. People will discover it and make a point of seeking it out.

Be Opinionated

Nobody in your circle of friends is interested in your take on British politics. Like a beat reporter, you can pursue your niche and write about it on your blog. Everyone is an expert on something, but unless you’re a columnist at a major newspaper, there’s not likely a good outlet for your writing.

Blogs are great because they’re un-filtered, un-edited and un-gatekept (is that even a word?). If you have anything to say, say it to the world!

Write about your opinion on your blog. Let the world deal with it.

Work Through Your Trauma

We’re living in a golden age of mental health awareness. Millions of people use journals, diaries and notebooks to catalog their work on a road to recovery. Any blog system is a ready-made personal journal. While the focus is usually on publishing your writing, by default every post in PupperPost is a Draft: it’s not available for public access. You have the opportunity to “get it out”, recording your thoughts as part of your process.

Write about your trauma in your blog. Keep it private if you want. Or share it and help spread the message that nobody’s alone.

Blogging With PupperPost

As I’ve been building PupperPost, I’ve become its number one user. My reasons for blogging borrow from everything I’ve mentioned above!

• I want more people to know me and improve my profile.
• I want to talk about Apple, electronics and TV shows I like.
• I want to share my loud-mouthed opinions about technology and politics.
• I want to work through my own issues 😉

If you start a blog with PupperPost, you’ll see a screen like this:

It’s empty, ready for your first post. But what I love about PupperPost is how it looks when you’ve been blogging for a while:

It’s a carefully-curated selection of your history. What you were thinking about last week, last month… last year… I find myself scrolling my old posts in here, loading them up, looking at the pictures. It’s a delightful shoebox full of my own mind.

I want to share this feeling with as many people as I can. Whatever reason you have to blog, I truly believe that you’ll find PupperPost the best way to do it.